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watch the music video for the pains of being pure at heart’s “simple and sure”

the pains of being pure at heart will return with their third studio album, days of abandon, out may 13th (not april 22nd, as previously reported) via yebo records.  kip berman may be the only continuous member, but that hasn’t stopped the output of some seriously catchy music; the band has claimed to have dialed back the amount of fuzz found on 2011’s belong, leaving more room for jangly indie pop anthems like “simple and sure.”  the album’s lead single now has an accompanying music video, shot in black and white and meant to emulate the rampant culture of gifs.  check it out below.

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